Fear of God and Essentials are not the same brand, but they are related. Fear of God is a luxury and runway fashion brand founded by Jerry Lorenzo in 2013, known for its high-end streetwear and high fashion designs. On the other hand, Essentials is a sister brand of Fear of God that was founded by Lorenzo to provide more accessible and affordable clothing while still maintaining the Fear of God aesthetic. Essentials features simple and minimalistic designs, and its products are usually priced lower than Fear of God’s. Therefore, while both brands share a similar aesthetic, they are not the same and cater to different segments of the market.
Are essentials and Fear of God the same brand?
Fear of God vs Fear of God Essentials
Remained a mainstay for a few years, but in 2018 Lorenzo decided to shutter the brand and replace it with Essentials. Essentials, as its name implies, produces collections of simple pieces in muted tones.
Why is essentials called Fear of God?
I was reading that devotion with my parents when I came up with the name. Growing up in church, anything Christian on a t-shirt was always corny and never landed. The name Fear of God just felt like it had that coolness to it. The brand is called Fear of God because Christianity was a big part of Lorenzo’s upbringing, and his faith continues to be one of his biggest inspirations today.
Who owns essentials Fear of God Company?
Jerry Lorenzo is the founder of Fear of God , a luxury streetwear label that has garnered the interest and support of Virgil Abloh , Kanye West and Gucci’s Michele Alessandro since its launch in 2013.
Is essentials owned by Kanye?
In 2018, Jerry Lorenzo launched a “competitively priced sister label” to Fear of God, this label was “ESSENTIALS” which was a subsidiary to his main brand, Fear Of God. His Label Essentials has been worn by Kanye West, Justin Bieber, Hailey Bieber, Gigi Hadid, Selena Gomez, Virgil Abloh and other celebrities.
Is Fear of God and essentials the same?
While Jerry Lorenzo’s Fear of God is all about luxury, his subsidiary ESSENTIALS takes a much more accessible and affordable path. With every drop from the luxury sportswear label selling out swiftly, it’s a good idea to keep taps on when new product has landed. Well, good new.
Why does the Essentials brand say Fear of God?
Growing up in church, anything Christian on a t-shirt was always corny and never landed. The name Fear of God just felt like it had that coolness to it. Obviously God is beyond the question of cool/not cool, but it was cool enough that it gave me something that I could put on our brand.
Why Fear of God is so expensive?
Fear of God is expensive because it is a luxury streetwear brand patronized by public figures in the entertainment industry. Fear of God targets more sophisticated consumers and entices them with high-quality fabric and interesting silhouettes of the apparel.
Is essentials Fear of God a designer brand?
Fear of God is an independent American luxury fashion label, founded in 2013 in Los Angeles by Jerry Lorenzo. Crafting timeless, wearable garments, the brand’s distinct interpretation of the American expression has become an emblem of contemporary culture.
Is Fear of God Essentials religious?
But this is not a Christian clothing brand. It’s not, “Hey, this is about Jesus!” Although as my brand has grown beyond my expectation, I naturally only want to give glory to him for my success, if you want to call it that. Success to me is the fact that I can come to a meeting with you in my workout clothes.
Is Fear of God made by Nike?
Co-created with fashion designer Jerry Lorenzo from Fear of God, the Nike Air Fear of God basketball shoes merge proven performance attributes with the sporty street style of luxury streetwear.
Is Fear of God under Adidas?
The partnership between adidas and Jerry Lorenzo has evolved over the past two years to a concentrated focus on the creation and development of Fear of God Athletics.
What does the Fear of God brand stand for?
While the name is undeniably Christian, Lorenzo has been clear that Fear of God is not a Christian brand. The inspiration Lorenzo took from Chambers’ book came from the description of a God surrounded by darkness, something that, in Lorenzo’s eyes, made God cool. So even that was, to some degree, aesthetic in nature.
What brand has Fear of God done a collaboration with?
However, when you buy something through our retail links, we may earn an affiliate commission. There’s no point in dressing this up as an exclusive: so powerful is the Fear of God’s community’s interest in the brand that decks of its collaboration with Birkenstock have been circulating on social media since last year.